1 Cutie of the new Reiwa Era!”Įven if you're not familiar with Sanrio, you probably know who Hello Kitty is. “Thanks to everyone who voted,” Hello Kitty said upon her victory. Taking her place at the top of the rankings is Sanrio’s first and most iconic mascot, Hello Kitty, taking in more than 1.6 million votes. Sanrio and Hello Kitty are practically synonymous, and her place at the top of the poll is a no-brainer, though she certainly rose the ranks from last year’s results where she placed fourth. Now let’s not mince any more words and dive right into the results! Which means that it's perfect for us to cover, seeing as the only thing that we like more than fun, flashy characters is ranking fun, flashy characters. It became an annual contest in 2012, and currently ranks more than 80 of Sanrio's critters. The Sanrio Character Rankings began in 1986 in the official Sanrio goods magazine, Strawberry News, as a way of celebrating the company's many mascots. The character poll also celebrated Japan’s Reiwa Era, which saw the new emperor of Japan, Naruhito, ascend the throne on May 1 of this year. The 34th Annual Sanrio Character Rankings have come to a close, and the winners have finally been announced! From mid-April to the end of May, Sanrio fans voted for their favorite mascots, choosing from a copious cavalcade of cute characters all vying to be the most popular mascot of the year.
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